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Action Change - About us

About Me

Graham Norris Personal and Professional Development Coach

Graham Norris

I have worked within a range of organisations including corporate bodies, local authorities, and SMEs, where my experience has allowed me to appreciate how management structures and work cultures impact performance outcomes. My work as a leadership and management trainer, mentor, coach, and facilitator has given me a firm grounding in how to help managers and team leaders get the best out of their staff and teams.  My specialist areas of knowledge relate to interpersonal communication and the management of conflict.

Graham Norris Action Change

I have considerable experience of designing effective learning and development processes, gained from working in a diverse range of business sectors. I believe that a focus on learning, not training, leads to effective and sustainable changes in how people grow, develop, and perform within the workplace.


I am a graduate of the Bristol Common Purpose programme: it developed my awareness of how communities are connected and which factors most influence key strategic decisions in Commerce, Health, Education, Local Government, and the Voluntary Sector etc.

As a qualified Mediator, I bring creative problem resolution skills to the development work I undertake with individuals and teams. I am also passionate about informal approaches to conflict resolution and the early use of workplace mediation to resolve disciplinary and grievance issues.

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Recent Testimonials

Action Change

The team development event run by Graham was extremely productive and a represented a chance for members to air their views and learn to problem solve. Graham enabled the management to examine itself more closely, deal with change & emerge a stronger, more motivated team. -Tricia Rawlingson-Plant Director Mill on the Brue Activity Centre

Just a quick note to mention the overwhelmingly positive (unprompted) feedback that we got from our staff yesterday – they all told us how much they have valued the training & your work with them and indicated how much they have valued your support & recognise that this has had a significant impact on their practice – so thank you! -Nik Harwood Service Manager: Leadership Development

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Action Change - Ethical Coaching Principles 1

Ethical Coaching Principles 1

1) My work is always conducted within an entirely confidential setting

2) I will always endeavour to develop a relationship with you that is based upon mutual trust and respect

3) When working with you I will maintain an impartial, non-judgemental point of view

Action Change - Ethical Coaching Principles 2

Ethical Coaching Principles 2

1) The most effective results and outcomes for you will be achieved by us setting up a partnership approach to your learning

2) The focus and the direction of our work will be centred on your needs as the client

3) I believe that you have the resources to manage the challenges you face: my role is to help you to identify and make the best use of them

Action Change - Ethical Coaching Principles 3

Ethical Coaching Principles 3

1) My Intention will be to create a climate where you can use and develop your creative skills to identify solutions

2) I maintain a commitment to regularly developing my qualifications and experience in relevant areas

3) I will always strive to help you take responsibility for your progress and will endeavour to prevent feelings of dependency

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