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Testimonials - Action Change


What we say

Action In Change have worked alongside many businesses and individuals. You can read below a small snapshot of the feedback from some of the clients we have helped.

Why Choose Action in Change?

Action in Change are passionate about the coaching process. We believe in what the process can achieve and how it works. However, you don’t have to just take our word for it.

This short testimonial video shows some great clients we have worked with, and their feedback on the benefits they have found. So listen to their valuable experiences so you can understand how this process can help you.

Steve Bratt 

Having experienced the effect of Graham’s coaching in both the short and long term, I cannot recommend him more highly. His professionalism and depth of knowledge coupled with a sensitive and emotionally intelligent approach are a winning combination in every sense. In my opinion, an invaluable and vital asset  for any organisation to have.

Steve Bratt 

Head of Physical Education at Wells Cathedral Junior School

I have worked with Graham in two capacities: as a personal coach through my personal development and also as a coach at The Avon Gorge Hotel for the Senior management development. Both were extremely positive experiences and were extremely valuable. Graham has a great energising and engaging way to his coaching. I have no hesitation in recommending Graham’s services to individuals or businesses. I look forward to working with Graham in the near future.


Hotel General Manager,  Hospitality and Food & Beverage Specialist

Lizzie Bond

Graham is an authentic coach, who uses his experience, training and personal approach to get to the heart of the matter. He is honest and transparent, which makes his coaching approach of reframing, challenging and supportive questioning full of integrity. I cannot recommend him highly enough.

Lizzie Bond

 Chief Executive, Changing Tunes 

I have been fortunate enough to work with Graham for almost two years on various school development and coaching projects. Graham helps me see things from a different perspective and has been instrumental in shifting my thinking and leadership style. As a result the staff team on each of the three sites I lead has become a strong unit, working always for the best outcomes for every child and young person in the federation.

Through building teams, leading coaching sessions and mediation sessions we have been able to explore many concepts such as Johari Window, Transactional Analysis and considered different competencies to create an effective team. Graham has led our middle leaders to develop their thinking and ownership of the projects they lead on. He has had a positive impact on classroom practice through joint development with the leadership team of our appraisal processes, which I believe are innovative and have shifted from a box ticking exercise to a totally integrated system for coaching and performance management. Teachers look forward to a meaningful dialogue about their career and improving their practice to have the biggest impact on our students.

Graham is easy to talk to, he listens well and is quickly able to understand the situation of the schools and make positive effective suggestions for improvement. This has helped the whole Federation of schools to become a learning culture for the benefit of everyone, and has helped staff become more creative in their thinking so that individual student needs are met.

We successfully shifted the school during our last OFSTED inspection to “Good” having spent a number of years “requiring improvement” I believe that Graham’s support was instrumental in achieving this and we have a clear focus on the future to ensure we achieve our potential for our learners. These are exciting times for us, and I have no hesitation in recommending Graham to work with you, with your leadership teams and all of your staff to support you in realising your ambitions for your schools.

Elizabeth Hayward

 Executive Head Teacher Elmwood and Penrose Federation  

Penrose School
Elmwood School
The Jean Rees Centre
Julie Hasell 

I recently, attended a course on communication presented by Graham. He is an excellent tutor/coach. His course material was highly informative, interesting and thought provoking. His delivery style kept the group involved, motivated and attentive. Graham manages to make the group he is coaching feel involved as a team and valued as individuals. I am looking forward to furthering my knowledge in this area, due to the interest he sparked in the subject, and wouldn’t hesitate to sign up for more of his courses.

Julie Hasell 

Child Care Practitioner

Every journey of a thousand miles starts with a single step

If you believe in this philosophy then the best first step you can take is to get performance coaching from Graham Norris.

Coming into a new organisation it would have been easy to get dragged down by day to day worries and lose sight of my goals. Working with Graham has helped me to keep a positive focus on leadership and effective delegation to enable change management. I feel happier, less stressed and more fulfilled. His work with individual staff has helped them find their own personal direction and motivation and improved their performance in the workplace.

Wells Cathedral School

Arthur Mayhew 

Assistant Head Wells Cathedral School (Pastoral Care and the Co-curriculum)

Graham is a motivational and engaging trainer, with an obvious passion for coaching, as well as a huge knowledge of different tools and techniques. He’s also very considerate as a trainer, always taking the time to ensure everyone’s understanding of any topics under discussion before moving on.

I really enjoyed the course, and wouldn’t hesitate in recommending Graham to any organisations wanting development training or coaching.

Jo Friend

Jo Friend

Social Media Consultant & Trainer


Initially I was quite apprehensive about the coaching process. I had come to a crossroads in my career and was feeling uninspired by my job. I did not want supervision or counselling and was confused about how coaching could inspire me. However, Graham’s approach was very refreshing. He guided me through a process that encouraged me to consider the options, his encouragement gave me confidence to achieve and the goals were realistic and manageable. I am now in a different role that has released my old enthusiasm and drive.

I look forward to my working day and feel able to carry on furthering my career. My next objective is to find an area of study that will equip me for further progression. I am amazed at the progress that I have made and I know undoubtedly that Graham’s coaching has unlocked my potential and given me the confidence to achieve.

E King

Community Health Practitioner Somerset

Graham has provided a highly personalised and effective course of coaching which has enabled me to address and move forward in dealing with a range of issues. He showed an astute grasp of the hurdles and wasted no time in focussing in on the root matters and assisting me in developing strategies with which to overcome them.

He provides a service which isn’t about what he can do, it is about the client realising their path forwards and enabling them to look through the trees to see the wood, so to speak. I would thoroughly recommend his approach and his associated career areas meant that he was able to understand clearly what I wanted from the process.

Tim Marshall

Tim Marshall

The Detective Project Wessex

Somerset Centre For Integrated Learning

Having worked with Graham for over a year on a number of projects, I can vouch for his passion, energy and commitment to quality. Graham is a skilled communicator and is able to translate ideas into action promptly, concisely and accurately. Graham adjusts his style to suit his audience superbly – and ensures that he’s getting this right every time. Graham takes the time to understand any piece of work to ensure the highest confidence of success – and consistently enhances the value of that work by following-up with ‘delighters’, extra reflections, feedback and analysis.

I will continue to enjoy working with Graham – and know that he has significant impact on individuals, teams and organisations in all that he does.

Nik Harwood

Service Manager: Leadership Development, Somerset Centre for Integrated Learning

Graham ran a team development event for us which was extremely productive and was a chance for members to air their views and learn to problem solve. Graham enabled the management to examine itself more closely, deal with change & emerge a stronger, more motivated team.

Mill on the Brue

Tricia Rawlinson-Plant 

Director Mill on the Brue Ltd

Mark Benjamin 

Graham brings exceptional experience and qualities as a development coach and consultant. His insight into organisations and people is second to none, and his energy and enthusiasm for his work are boundless.

Graham’s pragmatic approach, authenticity and reliability make him a safe pair of hands in any organisation or people development context – I have no hesitation in recommending him to my colleagues and clients alike.

Mark Benjamin 

Associate Consultant at Mercuri International

Graham worked with me in a coaching relationship; he was professional, positive, and focused. His ability enabled me to set reasonable goals, review progress and make significant short and long term plans to support my career development. I would definitely recommend Graham who demonstrated a high level of skill throughout this process.

Ann Jones 

Clinical Services Manager CAMHS

Ann Jones 
James Gripper 

When Graham first approached me and told me about his coaching business, I was working hard but not smart. I was chasing the wrong dream for very little reward. Using the techniques and processes Graham and I discussed, I am now more focussed and my income has increased hugely. I still need to work hard to reach my goal, but I am now so much closer. More importantly, I was able to increase my income by utilizing my existing skills and experience, and have a more focussed, realistic and achievable plan to work to.

James Gripper 

National Sales Manager at Fragrant Earth International

Working with Graham has enabled me to learn new skills and strategies specific to my needs, which have helped me reach my goals. These skills I now use daily to reach new goals I set myself. They have enabled me to realistically structure my work, so making me more efficient and effective. This in turn greatly reduces any stress felt!

Graham was easy to talk to, very attentive, never dismissive and always encouraging. I feel very much empowered to achieve whatever I decide to.

Rachel Berney 

 National Youth Development Coach Programme, UKA

Graham is the consummate professional who instills confidence and motivation in others. His approach to coaching is of the highest quality and his ability to organize and deliver high quality events is outstanding. I have no hesitation in recommending Graham.

Phillip Harrall 

Managing Director at Pramana Research Limited

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